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Publications: Yap, Kenneth

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Number of items: 28.

Journal Article

Yap, K.B.ORCID: 0000-0002-9901-2612, Soetarto, B. and Sweeney, J.C. (2013) The relationship between electronic word-of-mouth motivations and message characteristics: The sender's perspective. Australasian Marketing Journal, 21 (1). pp. 66-74.

Wong, D., Yap, K.B.ORCID: 0000-0002-9901-2612, Turner, B. and Rexha, N. (2011) Predicting the diffusion pattern of internet-based communication applications using bass model parameter estimates for email. Journal of Internet Business (9). pp. 27-50.

Yap, K.B.ORCID: 0000-0002-9901-2612, Wong, D.H., Loh, C. and Bak, R. (2010) Offline and online banking - where to draw the line when building trust in e-banking? International Journal of Bank Marketing, 28 (1). pp. 27-46.

Yap, K.B.ORCID: 0000-0002-9901-2612 (2010) The impact of host country policies on the overseas Chinese family in Singapore. Journal of Macromarketing, 30 (4). pp. 354-365.

Wong, D.H., Loh, C., Yap, K.B.ORCID: 0000-0002-9901-2612 and Bak, R. (2009) To trust or not to trust: The consumers dilemma with e-banking. Journal of Internet Business (6). pp. 1-27.

Yap, K.B.ORCID: 0000-0002-9901-2612 and Sweeney, J.C. (2007) Zone-of-tolerance moderates the service quality-outcome relationship. Journal of Services Marketing, 21 (2). pp. 137-148.

Conference Paper

Yap, K.ORCID: 0000-0002-9901-2612, Turner, B., Williams, A. and Murphy, J. (2016) Alcohol and social capital in community cricket clubs. In: The 14th Asia Pacific Council on Hotel, Restaurant and Institutional Education (APacCHRIE) Conference, 11 - 13 May 2016, Bangkok, Thailand

Yap, K.ORCID: 0000-0002-9901-2612, Turner, B., Tu, J. and Murphy, J. (2016) Alcohol consumption in community lawn bowls. In: The 14th Asia Pacific Council on Hotel, Restaurant and Institutional Education (APacCHRIE) Conference, 11 - 13 May 2016, Bangkok, Thailand

Sari, D., Mizerski, R. and Yap, K.ORCID: 0000-0002-9901-2612 (2013) An exploration into Muslim boycotts of foreign brands. In: 4th Global Islamic Marketing Conference: Visionary Marketers Building a Better World, 29 - 30 May 2013, Istanbul, Turkey

Witkowski, T. and Yap, K.ORCID: 0000-0002-9901-2612 (2012) Courtesy and kindness: Social marketing and cultural control in Singapore. In: 37th Macromarketing Conference: Sustainable Development of Markets and Marketing Systems in a Globalized World, 13 - 14 June 2012, Berlin, Germany

Lin, L.Y., Pecotich, A. and Yap, K.B.ORCID: 0000-0002-9901-2612 (2011) The effect of coaching succession in Australian Rules Football. In: 36th Annual Macromarketing Conference: The New World: Marcromarketing Yesterday, Today and Tomorrow, 5 - 8 June 2011, Williamsburg, VA

Yap, K.ORCID: 0000-0002-9901-2612 (2010) Impact of host country policies on the overseas Chinese family in Singapore and Malaysia. In: 35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing, 9 - 12 June 2010, University of Wyoming, Laramie

Wong, D., Turner, B., Yap, K.ORCID: 0000-0002-9901-2612 and Rexha, N. (2010) Twittering on the Edge: Timing of peak adoption for Internet-based communication applications using the bass model. In: 2010 Global Marketing Conference, 9 - 12 September 2010, Tokyo, Japan

Yap, K.B.ORCID: 0000-0002-9901-2612 and Rittenburg, T.L. (2010) What if marketing principles was a macro course? In: 35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing, 9 - 12 June 2010, University of Wyoming, Laramie

Yap, K.ORCID: 0000-0002-9901-2612 and Wong, J. (2010) The personal and social influences of charity donations. In: 35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing, 9 - 12 June 2010, University of Wyoming, Laramie

Yap, K.ORCID: 0000-0002-9901-2612, Wong, D.H. and Bak, L.R. (2009) Building Trust in e-banking: Where is the Line between Online and Offline Banking? In: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2009, 30 November - 2 December 2009, Melbourne, VIC

Soetarto, B., Yap, K.B.ORCID: 0000-0002-9901-2612 and Sweeny, J.C. (2009) Electronic Word-of-Mouth: An exploration into the Why, What, and How. In: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2009, 30 November - 2 December 2009, Melbourne, VIC

Wong, D.H., Loh, C., Turner, B., Bak, R. and Yap, K.B.ORCID: 0000-0002-9901-2612 (2009) Risky Business: Perceived risk, trust and the use of E-Banking. In: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2009, 30 November - 2 December 2009, Melbourne, VIC

Yap, K.B.ORCID: 0000-0002-9901-2612 and Pecotich, A. (2009) Toward the measurement of openness: A critical variable in macromarketing. In: 34th Annual Macromarketing Conference: Rethinking Marketing in a Global Economy, 4 - 7 June 2009, University of Agder, Kristiansand, Norway

Wong, D., Yap, K.ORCID: 0000-0002-9901-2612 and Loh, H.K.C. (2009) A framework for the development of mode of delivery and course content in course design. In: Teaching and Learning Open Forum 2009, 17 - 18 July 2009, Miri, Malaysia

Pecotich, A., Turner, B. and Yap, K.B.ORCID: 0000-0002-9901-2612 (2007) National identity as an antecedent of national memorabilia purchase intent. In: 32nd Annual Macromarketing Seminar: Macromarketing and Development: Building Bridges and Forging Alliances, 2 - 5 June 2007, Washington DC

Yap, K.B.ORCID: 0000-0002-9901-2612 and Pecotich, A. (2006) Islamic banking, its nature and role in economic development. In: 31st Annual Macromarketing Seminar: Macromarketing the Future Marketing?, 2 - 5 June 2006, Queenstown, New Zealand

Pecotich, A. and Yap, K.B.ORCID: 0000-0002-9901-2612 (2005) Macromarketing and the Concept of Openness: Toward a Research Agenda. In: 30th Annual Macromarketing Conference: Discourse, Diversity and Distinction: Macromarketing at 30 Years, 28 - 31 May 2005, St Petersburg, FL

Pecotich, A. and Yap, K.ORCID: 0000-0002-9901-2612 (2004) Privatization and transition: A preliminary evaluation. In: 29th Annual Macromarketing Seminar, 29 May - 1 June 2004, Vancouver, BC

Conference Item

Yap, K.ORCID: 0000-0002-9901-2612 (2007) Competitive Paper Session: Economic Development. In: 32nd Annual Macromarketing Seminar: Macromarketing and Development: Building Bridges and Forging Alliances, 2 - 5 June 2007, Washington DC.

Yap, K.ORCID: 0000-0002-9901-2612 (2007) Overseas Chinese and Malaysians. In: 32nd Annual Macromarketing Seminar: Macromarketing and Development: Building Bridges and Forging Alliances, 2 - 5 June 2007, Washington DC.

Book Chapter

Yap, K.B.ORCID: 0000-0002-9901-2612 (2011) Islamic banking: The convergence of religion, self-interest, and marketing. In: Sandikci, O. and Rice, G., (eds.) Handbook of Islamic Marketing. Edward Elgar Publishing, pp. 226-247.

Working Paper

Wong, D., Loh, C., Yap, K.ORCID: 0000-0002-9901-2612 and Bak, R. (2009) The modertaing role of perceived risk on trust in e-banking. Curtin Business School. School of Marketing.

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