Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Publications: Treleaven-Hassard, Shiree

Stats for Treleaven-Hassard, Shiree
Export as [feed] RSS
Group by: Item Type | Year
Jump to: 2015 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
Number of items: 14.

2015

Brechman, J.M., Bellman, S., Robinson, J.A., Treleaven-Hassard, S. and Varan, D. (2015) Which ticker format works best? Effects of updating and scrolling news content on viewer memory and program engagement. Journalism & Mass Communication Quarterly, 92 (4). pp. 970-985.

2013

Treleaven-Hassard, S. (2013) The Nociceptive Blink Reflex in Migraine: An investigation of endogenous and exogenous modulators on the trigeminal nervous system in migraine sufferers. PhD thesis, Murdoch University.

Neale, L., Bellman, S., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2013) Unlocking the “Reminder” potential when viewers pause programs: Results from a laboratory test of a new online medium. Journal of Advertising Research, 53 (4). pp. 444-454.

Bellman, S., Murphy, J., Treleaven-Hassard, S., O'Farrell, J., Qiu, L. and Varan, D. (2013) Using internet behavior to deliver relevant television commercials. Journal of Interactive Marketing, 27 (2). pp. 130-140.

2012

Bellman, S., Treleaven-Hassard, S., Robinson, J.A., Rask, A. and Varan, D. (2012) Getting the balance right: Commercial loading in online video programs. Journal of Advertising, 41 (2). pp. 5-24.

2011

Bellman, S., Potter, R.F., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2011) The effectiveness of branded mobile phone apps. Journal of Interactive Marketing, 25 (4). pp. 191-200.

2010

Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C. and Varan, D. (2010) Using the P3a to gauge automatic attention to interactive television advertising. Journal of Economic Psychology, 31 (5). pp. 777-784.

2009

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2009) Profiling the ad avoider. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

2008

Treleaven-Hassard, S., Bellman, S., Drummond, P.D., Marevic, D. and Varan, D. (2008) Ad skipping: Novelty seeking or avoidance. In: 18th Annual Conference of the Australasian Society for Psychophysiology (ASP2008), 27 - 29 November 2008, University of Tasmania, Tasmania

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2008) Addressable advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Drummond, P.D. and Treleaven-Hassard, S. (2008) Electrical stimulation decreases neuralgic pain after trigeminal deafferentation. Cephalalgia, 28 (7). pp. 782-785.

Varan, D., Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J. and Critchley, C. (2008) Using the P3a to gauge automatic attention to interactive television advertising. In: 2nd Conference on Neuroeconomics 2008, 15 - 16 May 2008, Copenhagen Business School, Copenhagen

2007

Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

2006

Drummond, P.D., Hassard, S. and Finch, P.M.ORCID: 0000-0002-2717-054X (2006) Trigeminal neuralgia, migraine and sympathetic hyperactivity in a patient with Parry–Romberg syndrome. Cephalalgia, 26 (9). pp. 1146-1149.

This list was generated on Sun Aug 9 21:31:52 2020 UTC.