Publications: Schweda, Anika

2015

Brechman, J., Bellman, S., Schweda, A. and Varan, D. (2015) Interactive branded overlays. Journal of Broadcasting & Electronic Media, 59 (1). pp. 184-207.

2012

Bellman, S., Schweda, A. and Varan, D. (2012) Interactive TV advertising: iTV ad executional factors. Journal of Business Research, 65 (6). pp. 831-839.

2011

Bellman, S., Rossiter, J.R., Schweda, A. and Varan, D. (2011) How coviewing reduces the effectiveness of TV advertising. Journal of Marketing Communications, 18 (5). pp. 363-378.

Robinson, J.A., Schweda, A., Bellman, S. and Varan, D. (2011) A map of the new television ad model landscape: Viewer and industry evaluations. In: ANZMAC 2011, 28 - 30 November 2011, Perth Convention Exhibition Centre, Perth, W.A

2010

Bellman, S., Schweda, A. and Varan, D. (2010) Minimum effective frequency for interactive television ads. Journal of Direct, Data and Digital Marketing Practice, 11 (4). pp. 281-301.

Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C. and Varan, D. (2010) Using the P3a to gauge automatic attention to interactive television advertising. Journal of Economic Psychology, 31 (5). pp. 777-784.

Bellman, S., Schweda, A. and Varan, D. (2010) The importance of social motives for watching and interacting with digital television. International Journal of Market Research, 52 (1). pp. 67-87.

Varan, D., Schweda, A. and Bellman, S. (2010) The residual impact of avoided television advertising. Journal of Advertising, 39 (1). pp. 67-81.

2009

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2009) Profiling the ad avoider. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2009) Viewing angle matters - Screen type does not. Journal of Communication, 59 (3). pp. 609-634.

Bellman, S., Schweda, A. and Varan, D. (2009) A comparison of three interactive television AD formats. Journal of Interactive Advertising, 10 (1). pp. 14-34.

2008

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2008) Addressable advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Varan, D., Schweda, A. and Bellman, S. (2008) Can TV ads be successfully repurposed to 2x2 screens? In: Audience Measurement 3.0, 24 - 25 June 2008, New York, NY

Bellman, S., Schweda, A. and Varan, D. (2008) Minimum effective frequency for iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Varan, D., Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J. and Critchley, C. (2008) Using the P3a to gauge automatic attention to interactive television advertising. In: 2nd Conference on Neuroeconomics 2008, 15 - 16 May 2008, Copenhagen Business School, Copenhagen

2007

Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Execution tactics for more effective iTV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Interactive branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

2006

Bellman, S., Winkler, C., Schweda, A. and Varan, D. (2006) Advertising on 3 screens: TV vs. PC vs. Portable video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Varan, D. and Schweda, A. (2006) Beyond exposure: Researching audience engagement with program and advertising content. In: 1st Annual Advertising Research Foundation (ARF) Audience Measurement Symposium (AMS) 2006, 20 - 21 June 2006, New York, NY

Hynd, A., Haddad, H., Schweda, A. and Varan, D. (2006) Pre-roll and bookends advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) Program context effects on TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Schweda, A., Hynd, A., Bellman, S. and Varan, D. (2006) Viewer and industry evaluations of New Ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The effects of interactive TV clutter. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The impact of coviewing on Ad avoidance. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

2005

Varan, D., Bellman, S. and Schweda, A. (2005) Branded entertainment and the rise of explicit program integration. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia

Bellman, S., Schweda, A. and Varan, D. (2005) Comparing ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Schweda, A., Bellman, S. and Varan, D. (2005) Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia

Bellman, S., Schweda, A. and Varan, D. (2005) Effects of coviewing on iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Interactive television advertising: A research agenda. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia

Bellman, S., Schweda, A. and Varan, D. (2005) "Mere Interaction" effects. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Uses and gratifications of iTV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) The residual impact of avoided TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

2004

Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University.

2003

Schweda, A. and Varan, D. (2003) Use of interactive television promotional tools as information sources in long-haul travel. In: Information and Communication Technologies in Tourism 2003, 27 January - 1 February 2003, Helsinki, Finland