Publications: Poon, Simpson

Journal Article

Poon, S. and Rai, S. (2001) Comparative study of the usefulness of online technologies in a global virtual business project team environment. Journal of Cases on Information Technology, 3 (1). pp. 72-88.

Joseph, M., Joseph, B., Poon, S. and Brookbank, R. (2001) Strategic marketing processes of Australian companies: a preliminary investigation. European Business Review, 13 (4). pp. 234-240.

Poon, S. and Joseph, M. (2001) A preliminary study of product nature and electronic commerce. Marketing Intelligence & Planning, 19 (7). pp. 493-500.

Poon, S. (2000) Business environment and internet commerce benefit—a small business perspective. European Journal of Information Systems, 9 (2). pp. 72-81.

Poon, S. and Joseph, M. (2000) Product characteristics and Internet commerce benefit among small businesses. Journal of Product & Brand Management, 9 (1). pp. 21-34.

Poon, S. and Swatman, P.M.C. (1999) An exploratory study of small business Internet commerce issues. Information & Management, 35 (1). pp. 9-18.

Conference Paper

Toohey, D.P.ORCID: 0000-0002-9900-5383, Gammack, J.G. and Poon, S. (1998) Multimedia tools for internet commerce applications: Useability in a small business context. In: 2nd Annual CollECTeR Workshop on Electronic Commerce, 29th September 1998, Sydney, NSW

Book Chapter

Joseph, M., Joseph, B., Poon, S. and Brooksbank, R. (2015) Strategy Development of Major Australian Companies: A Preliminary Investigation. In: Global Perspectives in Marketing for the 21st Century. Springer, Cham, p. 224.