Publications: Parahoo, Sanjai

Journal Article

Parahoo, S.K., Mumtaz, S., Ayyagari, M., Harvey, H.L. and Khazraji, M.A. (2021) Investigating actors and enablers of innovation using a service ecosystem lens: A modelling approach. International Journal of Business Innovation and Research, 24 (1). pp. 25-44.

Parahoo, S.K., Ayyagari, M., Hakim, A.A. and Singh, A.S. (2020) Leveraging an innovation ecosystem for public value (co)-creation: A case study in UAE. International Journal of Technology Transfer and Commercialisation . Forthcoming.

Harvey, H.L., Parahoo, S. and Ayyagari, M. (2018) Marketing of Public Services: The impact of service quality, reputation and consumer engagement on customer perceived value, satisfaction and loyalty. Economic Analysis, 51 (1-2). pp. 60-78.

Ayyagari, M. and Parahoo, S.K. (2018) Personal touch or convenient tech? An investigation of customer channel preferences in retail banking. International Journal of Financial Services Management, 9 (2). p. 103.

Conference Paper

Ayyagari, M. and Parahoo, S. (2009) Transforming products into experiences through Co-Creation: An experimental study using blended methodology. In: 9th International Research Symposium in Service Management (IRSSM-9), 23 - 27 July 2018, University of Ljubljana. Faculty of Economics. Slovenia

Conference Item

Mathur, M., Ayyagari, M. and Parahoo, S. (2019) Perceived financial literacy, choice of investment and retirement planning amongst women. In: 10th International Research Symposium in Service Management @ Dubai (IRSSM-10), 6 - 9 October 2019, Murdoch University, Dubai, UAE.

Book Chapter

Parahoo, S.K. and Ayyagari, M. (2019) Innovation Ecosystem. In: Farazmand, A., (ed.) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, pp. 1-6.

Ayyagari, M. and Parahoo, S.K. (2019) Open Innovation. In: Farazmand, A., (ed.) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, pp. 1-6.

Report

Ayyagari, M. and Parahoo, S.K. (2019) Insights-based market segmentation for competitive advantage: Majid Al Futtaim’ malls. The American University in Cairo. School of Business