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Publications: O'Brien, Ingrid

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Journal Article

Jarvis, W., Ouschan, R., Burton, H.J., Soutar, G. and O’Brien, I.M. (2017) Customer engagement in CSR: a utility theory model with moderating variables. Journal of Service Theory and Practice, 27 (4). pp. 833-853.

Book Chapter

O’Brien, I.M., Jarvis, W., Soutar, G. and Ouschan, R. (2018) Co-creating a CSR strategy with customers to deliver greater value. In: Brueckner, M., Spencer, R. and Paull, M., (eds.) Disciplining the Undisciplined? Springer International Publishing, pp. 89-107.

This list was generated on Fri Mar 22 20:17:18 2019 UTC.