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Publications: O'Brien, Ingrid

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Number of items: 3.


O'Brien, I.M., Ouschan, R., Jarvis, W. and Soutar, G.N. (2020) Drivers and relationship benefits of customer willingness to engage in CSR initiatives. Journal of Service Theory and Practice, ahead-of-print .


O’Brien, I.M., Jarvis, W., Soutar, G. and Ouschan, R. (2018) Co-creating a CSR strategy with customers to deliver greater value. In: Brueckner, M., Spencer, R. and Paull, M., (eds.) Disciplining the Undisciplined? Springer International Publishing, pp. 89-107.


Jarvis, W., Ouschan, R., Burton, H.J., Soutar, G. and O’Brien, I.M. (2017) Customer engagement in CSR: a utility theory model with moderating variables. Journal of Service Theory and Practice, 27 (4). pp. 833-853.

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