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Publications: O'Brien, Ingrid

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Number of items: 3.

Journal Article

O'Brien, I.M., Ouschan, R., Jarvis, W. and Soutar, G.N. (2020) Drivers and relationship benefits of customer willingness to engage in CSR initiatives. Journal of Service Theory and Practice, ahead-of-print .

Jarvis, W., Ouschan, R., Burton, H.J., Soutar, G. and O’Brien, I.M. (2017) Customer engagement in CSR: a utility theory model with moderating variables. Journal of Service Theory and Practice, 27 (4). pp. 833-853.

Book Chapter

O’Brien, I.M., Jarvis, W., Soutar, G. and Ouschan, R. (2018) Co-creating a CSR strategy with customers to deliver greater value. In: Brueckner, M., Spencer, R. and Paull, M., (eds.) Disciplining the Undisciplined? Springer International Publishing, pp. 89-107.

This list was generated on Fri Jul 23 19:51:07 2021 UTC.