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Publications: Lewandowska, Aleksandra

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Number of items: 4.

Journal Article

Ward, S. and Lewandowska, A. (2008) Is the marketing concept always necessary? The effectiveness of customer, competitor and societal strategies in business environment types. European Journal of Marketing, 42 (1/2). pp. 222-237.

Ward, S., Girardi, A. and Lewandowska, A (2006) A Cross-National Validation of the Narver and Slater Market Orientation Scale. The Journal of Marketing Theory and Practice, 14 (2). pp. 155-167.

Ward, S. and Lewandowska, A. (2005) Shelter in the storm: marketing strategy as moderated by the hostile environment. Marketing Intelligence & Planning, 23 (7). pp. 670-687.


Lewandowska, Aleksandra (2004) Shelter in the storm: business turmoil and marketing strategy effectiveness. PhD thesis, Murdoch University.

This list was generated on Sun May 29 05:55:08 2022 UTC.