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Publications: Lewandowska, Aleksandra

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Ward, S. and Lewandowska, A. (2008) Is the marketing concept always necessary? The effectiveness of customer, competitor and societal strategies in business environment types. European Journal of Marketing, 42 (1/2). pp. 222-237.


Ward, S., Girardi, A. and Lewandowska, A (2006) A Cross-National Validation of the Narver and Slater Market Orientation Scale. The Journal of Marketing Theory and Practice, 14 (2). pp. 155-167.


Ward, S. and Lewandowska, A. (2005) Shelter in the storm: marketing strategy as moderated by the hostile environment. Marketing Intelligence & Planning, 23 (7). pp. 670-687.


Lewandowska, Aleksandra (2004) Shelter in the storm: business turmoil and marketing strategy effectiveness. PhD thesis, Murdoch University.

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