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Publications: Lewandowska, Aleksandra

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Number of items: 4.

Journal Article

Ward, S. and Lewandowska, A. (2008) Is the marketing concept always necessary? The effectiveness of customer, competitor and societal strategies in business environment types. European Journal of Marketing, 42 (1/2). pp. 222-237.

Ward, S., Girardi, A. and Lewandowska, A (2006) A Cross-National Validation of the Narver and Slater Market Orientation Scale. The Journal of Marketing Theory and Practice, 14 (2). pp. 155-167.

Ward, S. and Lewandowska, A. (2005) Shelter in the storm: marketing strategy as moderated by the hostile environment. Marketing Intelligence & Planning, 23 (7). pp. 670-687.

Thesis

Lewandowska, Aleksandra (2004) Shelter in the storm: business turmoil and marketing strategy effectiveness. PhD thesis, Murdoch University.

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