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Publications: Leo, Cheryl

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Number of items: 20.

Journal Article

Leo, W.W.C., Chou, C.Y. and Chen, T. (2019) Working consumers’ psychological states in firm-hosted virtual communities. Journal of Service Management, 30 (3). pp. 302-325.

Tsarenko, Y., Leo, C. and Tse, H.H.M. (2018) When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition. Journal of Business Research, 82 . pp. 260-268.

Leo, C. and Zainuddin, N. (2017) Exploring value destruction in social marketing services. Journal of Social Marketing, 7 (4). pp. 405-422.

Arli, D. and Leo, C. (2017) Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics. Asia Pacific Journal of Marketing and Logistics, 29 (5). pp. 1055-1078.

Chen, T., Ou Yang, S. and Leo, C. (2017) The beginning of value co-creation: understanding dynamics, efforts and betterment. Journal of Service Theory and Practice, 27 (6). pp. 1145-1166.

Arli, D., Leo, C. and Tjiptono, F. (2016) Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study. International Journal of Consumer Studies, 40 (1). pp. 2-13.

Russell-Bennett, R., Leo, C., Rundle-Thiele, S. and Drennan, J. (2016) A hierarchy-of-effects approach to designing a social marketing game. Journal of Nonprofit & Public Sector Marketing, 28 (2). pp. 105-128.

Dietrich, T., Rundle-Thiele, S., Schuster, L., Drennan, J., Russell-Bennett, R., Leo, C., Gullo, M.J. and Connor, J.P. (2015) Differential segmentation responses to an alcohol social marketing program. Addictive Behaviors, 49 (October). pp. 68-77.

Rundle-Thiele, S., Schuster, L., Dietrich, T., Russell-Bennett, R., Drennan, J., Leo, C. and Connor, J.P. (2015) Maintaining or changing a drinking behavior? GOKA's short-term outcomes. Journal of Business Research, 68 (10). pp. 2155-2163.

Dietrich, T., Rundle-Thiele, S., Leo, C. and Connor, J. (2015) One size (Never) fits all: Segment differences observed following a school-based alcohol social marketing program. Journal of School Health, 85 (4). pp. 251-259.

Leo, C. and Russell-Bennett, R. (2014) Developing a multidimensional scale of customer-oriented deviance (COD). Journal of Business Research, 67 (6). pp. 1218-1225.

Russell-Bennett, R., Rundle-Thiele, S., Leo, C. and Dietrich, T. (2013) Moderating teen drinking: Combining social marketing and education. Health Education, 113 (5). pp. 392-406.

Leo, C. (2013) Social Marketing Customer Orientation: A Conceptualization, Typology, and Conceptual Framework. Journal of Nonprofit & Public Sector Marketing, 25 (1). pp. 56-80.

Leo, C. (2013) When enough is enough! Alcohol servers’ refusal styles and key antecedents. International Journal of Hospitality Management, 35 . pp. 10-18.

Leo, C. and Russell-Bennett, R. (2012) Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective. Journal of Marketing Management, 28 (7-8). pp. 865-886.

Leo, C., Bennett, R. and Hartel, C.E.J. (2005) Cross-Cultural Differences in Consumer Decision-Making Styles. Cross Cultural Management, 12 (3). pp. 32-62.

Leo, C., Bennett, R. and Cierpicki, S. (2005) A comparison of Australian and Singaporean consumer decision-making styles. Journal of Customer Behavior, 4 (1). pp. 17-45.

Conference Paper

Leo, C. and Russell-Bennett, R. (2007) Customer-oriented Defiance (COD): Exploring righteous, sacrificing and sneaky behaviours. In: 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3 - 5 December, Dunedin, New Zealand

Book Chapter

Rundle-Thiele, S., Kubacki, K., Leo, C., Arli, D., Carins, J., Dietrich, T., Palmer, J. and Szablewska, N. (2013) Social Marketing: Current Issues and Future Challenges. In: Kubacki, Krzysztof and Rundle-Thiele, Sharyn, (eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle upon Tyne, pp. 216-237.


Leo, C. and Sweeney, J.C. (2017) Guest editorial. Journal of Service Theory and Practice, 27 (2). pp. 314-316.

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