Publications: Ismail, Ahmed

Journal Article

Ismail, A.F., Zorn, S.F., Boo, H.C., Murali, S. and Murphy, J. (2013) Information technology diffusion in Malaysia's foodservice industry. Journal of Hospitality and Tourism Technology, 4 (3). pp. 200-210.

Book Chapter

Budd, D.B., Ismail, A.F. and Murphy, J. (2014) Comparing Australian and Malaysian Destination’s Internet Diffusion. In: Kubacki, K., (ed.) Ideas in Marketing: Finding the New and Polishing the Old. Springer, Cham, pp. 794-797.