Publications: Chitty, Bill

Journal Article

D'Alessandro, S. and Chitty, B. (2011) Real or relevant beauty? Body shape and endorser effects on brand attitude and body image. Psychology and Marketing, 28 (8). pp. 843-878.

Chitty, B., Ward, S. and Chua, C. (2007) An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels. Marketing Intelligence & Planning, 25 (6). pp. 563-580.

Ward, S., Bridges, K. and Chitty, B. (2005) Do incentives matter? An examination of on-line privacy concerns and willingness to provide personal and financial information. Journal of Marketing Communications, 11 (1). pp. 21-40.