Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Publications: Ayyagari, Madhavi

Stats for Ayyagari, Madhavi
Export as [feed] RSS
Group by: Item Type | Year
Number of items: 36.

Journal Article

Ayyagari, M.D., Khazraji, M.A.K., Harvey, H.L., Parahoo, S.K. and Mumtaz, S. (2020) Investigating actors and enablers of innovation using a service ecosystem lens: A modelling approach. International Journal of Business Innovation and Research, 1 (1). Forthcoming.

Parahoo, S.K., Ayyagari, M., Hakim, A.A. and Singh, A.S. (2020) Leveraging an innovation ecosystem for public value (co)-creation: A case study in UAE. International Journal of Technology Transfer and Commercialisation . Forthcoming.

Harvey, H.L., Parahoo, S. and Ayyagari, M. (2018) Marketing of Public Services: The impact of service quality, reputation and consumer engagement on customer perceived value, satisfaction and loyalty. Economic Analysis, 51 (1-2). pp. 60-78.

Ayyagari, M. and Parahoo, S.K. (2018) Personal touch or convenient tech? An investigation of customer channel preferences in retail banking. International Journal of Financial Services Management, 9 (2). p. 103.

Lysonski, S., Durvasula, S. and Ayyagari, M. (2012) Evidence of a secular trend in attitudes towards the macro marketing environment in India: Pre and post economic liberalization. Journal of Consumer Marketing, 29 (7). pp. 532-544.

Durvasula, S., Lysonski, S. and Ayyagari, M. (2011) Beyond service attributes: do personal values matter? Journal of Services Marketing, 25 (1). pp. 33-46.

Ayyagari, M. (2004) India-Ethiopia Trade: Potential for Expansion. Global Vistas, 1 . pp. 1-20.

Ayyagari, M. and Prasad, R. (2004) Marketing for public health programmes. Journal of Family Welfare, 50 (1). 1 -14.

Ayyagari, M. (2003) The Universal Immunisation Programme: An Evaluation Based on a Social Marketing Perspective. Journal of Health Management, 5 (1). pp. 1-16.

Conference Paper

Ayyagari, M. (2017) Enhancing public value provision through Innovation: A Case study in Healthcare. In: 8th International Research Symposium in Service Management (IRSSM-8), 1 - 5 August 2017, Yonsei University, Seoul

Ayyagari, M. (2017) Provision of transnational education through Partner-supported Model: A comparative study based on Partner’s experience. In: 8th International Research Symposium in Service Management (IRSSM-8), 1 - 5 August 2017, Yonsei University, Seoul

Ayyagari, M., Durvasula, S. and Lyonski, S. (2010) SERVAL - The Uni-Dimensional Service Personal Value. In: 4th Great Lakes North American Society for Marketing Education in India (NASMEI) Marketing Conference, 23 - 24 December 2010, Great Lakes Institute of Management campus

Ayyagari, M. and Parahoo, S. (2009) Transforming products into experiences through Co-Creation: An experimental study using blended methodology. In: 9th International Research Symposium in Service Management (IRSSM-9), 23 - 27 July 2018, University of Ljubljana. Faculty of Economics. Slovenia

Ayyagari, M. (2008) Women in Management: International evidence and Ethiopian experience. In: Indo-Ethiopian Symposium on Women's Issues: Places and Spaces, 13 May 2006, Addis Ababa University

Ayyagari, M., Durvasula, S. and Lyonski, S. (2007) A Cross-National comparison of service personal values in higher educational services. In: Annual Meeting of the Association for Global Business Conference, 4 - 7 October, Washington DC

Ayyagari, M. (2003) A perspective on marketing of public health care. In: International Conference on Changing paradigms in Marketing of Services, 15 - 17 July 2003, University Of Hyderabad. School of Management

Conference Item

Mathur, M., Ayyagari, M. and Parahoo, S. (2019) Perceived financial literacy, choice of investment and retirement planning amongst women. In: 10th International Research Symposium in Service Management @ Dubai (IRSSM-10), 6 - 9 October 2019, Murdoch University, Dubai, UAE.

Northover, M.ORCID: 0000-0002-3449-0496, Khan, S., Ayyagari, M. and Zivkovic, M. (2019) Women and work in the Fourth Industrial Revolution: An exploratory study of women's experience in IT Jobs. In: 10th International Research Symposium in Service Management @ Dubai (IRSSM-10), 6 - 9 October 2019, Murdoch University, Dubai, UAE.

Stevens, J., Ayyagari, M. and Nalloor, J.J. (2019) Would you buy if you know? Does knowledge promote or deter adoption of Digital Home Assistants? In: 10th International Research Symposium in Service Management @ Dubai (IRSSM-10), 6 - 9 October 2019, Murdoch University: Dubai, UAE.

Ayyagari, M. (2007) Review of 25 years Research on International Marketing. In: Annual Conference in Marketing (IIMA), October, Ahmedabad, India.

Book Chapter

Parahoo, S.K. and Ayyagari, M. (2019) Innovation Ecosystem. In: Farazmand, A., (ed.) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, pp. 1-6.

Ayyagari, M. and Parahoo, S.K. (2019) Open Innovation. In: Farazmand, A., (ed.) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, pp. 1-6.

Ayyagari, M. (2016) Consumerism. In: Fitzpatrick, T., Manning, N., Midgely, J., Kwon, H-J and Pascall, G., (eds.) International Encyclopedia of Social Policy. Routledge as part of the Taylor and Francis Group, pp. 216-218.

Ayyagari, M. (2010) Citigroup. In: Odekon, M., (ed.) Booms and Busts: An Encyclopedia of Economic History from the First Stock Market Crash of 1792 to the Current Global Economic Crisis. Routledge as part of the Taylor and Francis Group.

Ayyagari, M. (2010) Consumer and investor protection. In: Odekon, M., (ed.) Booms and Busts: An Encyclopedia of Economic History from the First Stock Market Crash of 1792 to the Current Global Economic Crisis. Routledge as part of the Taylor and Francis Group.

Ayyagari, M. (2006) Internationalization of firms: Implications for domestic marketing strategy: An exploratory study. In: Panda, T.K. and Donthu, N., (eds.) Marketing in the New Global Order. Excel Books, pp. 309-317.

Ayyagari, M. (2006) Panel surveys. In: Fitzpatrick, T., Manning, N., Midgely, J., Kwon, H-J and Pascall, G., (eds.) International Encyclopedia of Social Policy. Routledge as part of the Taylor and Francis Group, pp. 977-979.

Ayyagari, M. (2006) Reproductive rights. In: Fitzpatrick, T., Manning, N., Midgely, J., Kwon, H-J and Pascall, G., (eds.) International Encyclopedia of Social Policy. Routledge as part of the Taylor and Francis Group, pp. 1138-1141.

Ayyagari, M. (2006) Service users. In: Fitzpatrick, T., Manning, N., Midgely, J., Kwon, H-J and Pascall, G., (eds.) International Encyclopedia of Social Policy. Routledge as part of the Taylor and Francis Group, pp. 1190-1193.

Ayyagari, M. (2006) Top-down approach. In: Fitzpatrick, T., Manning, N., Midgely, J., Kwon, H-J and Pascall, G., (eds.) International Encyclopedia of Social Policy. Routledge as part of the Taylor and Francis Group, pp. 1416-1417.

Ayyagari, M. (2006) Vulnerable groups. In: Fitzpatrick, T., Manning, N., Midgely, J., Kwon, H-J and Pascall, G., (eds.) International Encyclopedia of Social Policy. Routledge as part of the Taylor and Francis Group, pp. 1503-1505.

Ayyagari, M. and Lakshm, M.V. (2002) Freedom of association and promotion of social dialogue in export promotion zones of India. In: Oberai, A.S., Sivananthiran, C.S. and Ratnam, V., (eds.) Labour issues in export processing zones in South Asia: The role of social dialogue. International Labour Organization.

Working Paper

Ayyagari, M. (2001) Alternative uses of Tobacco. Tobacco Board India.

Report

Ayyagari, M. and Parahoo, S.K. (2019) Insights-based market segmentation for competitive advantage: Majid Al Futtaim’ malls. The American University in Cairo. School of Business

Ayyagari, M. (2002) Status of Public Health in Visakhapatnam District. GITAM Institute of Foreign Trade

Ayyagari, M. (2002) Tourism in Visakhapatnam: Retrospect & Prospect. GITAM Institute of Foreign Trade

This list was generated on Fri Oct 30 02:38:24 2020 UTC.