What do consumers want? Understanding the paradigm of choice
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Varan, D. (2005) What do consumers want? Understanding the paradigm of choice. In: Procter & Gamble's Global Conference: The changing landscape of television, 30 June 2005, Cincinnati, Ohio.
Abstract
Invited Presentation
| Item Type: | Conference Item |
|---|---|
| Murdoch Affiliation(s): | Interactive Television Research Institute |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/9231 |
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