Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

The impact of interactive TV advertising

Varan, D. and Bellman, S. (2007) The impact of interactive TV advertising. In: Audience Measurement 2.0, 26 - 27 June 2007, New York, NY

Abstract

No abstract available

Item Type: Conference Paper
Murdoch Affiliation(s): Interactive Television Research Institute
Conference Website: http://www.thearf.org/am20
URI: http://researchrepository.murdoch.edu.au/id/eprint/9184
Item Control Page Item Control Page