Are all screens equal for interaction?
Tools
Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Are all screens equal for interaction? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
Increasingly, viewers are finding opportunities for interaction with video ad content facilitated over TV, PC, mobile and game stations. This study evaluates the impact of such interaction, other things being equal, across devices. Includes biometric measures.
Item Type: | Report |
---|---|
Murdoch Affiliation(s): | Audience Research Labs |
Series Name: | Beyond: 30 Study #40 |
Publisher: | Murdoch University. Audience Research Labs |
Publisher's Website: | http://www.beyond30.org/ |
URI: | http://researchrepository.murdoch.edu.au/id/eprint/9176 |
![]() |
Item Control Page |