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Are all screens equal for interaction?

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Are all screens equal for interaction? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


Increasingly, viewers are finding opportunities for interaction with video ad content facilitated over TV, PC, mobile and game stations. This study evaluates the impact of such interaction, other things being equal, across devices. Includes biometric measures.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #40
Publisher: Murdoch University. Audience Research Labs
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