Addressable TV frequency
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Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Addressable TV frequency. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
Extends the Beyond :30 research agenda on addressable TV advertising further - by exploring how ad frequency and brand familiarity moderate potential ad impact for addressable TV ads. Includes biometric measures.
| Item Type: | Report |
|---|---|
| Murdoch Affiliation: | Audience Research Labs |
| Series Name: | Beyond: 30 Study #37 |
| Publisher: | Murdoch University. Audience Research Labs |
| Publishers Website: | http://www.beyond30.org/ |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/9173 |
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