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Commercial loading

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2009) Commercial loading. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


This study explores optimal commercial loads for online media players (e.g. Hulu,, etc.) in the United States. The study explores the consequences of introducing clutter in the online media player model and studies the effects of repeat exposure within the same program. Includes biometric measures.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #31
Publisher: Murdoch University. Audience Research Labs
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