Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Effective iTV ad execution factors: Wink vs. Sky

Bellman, S., Robinson, J.A. and Varan, D. (2009) Effective iTV ad execution factors: Wink vs. Sky. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Study 16 provided a detailed analysis of the creative execution factors driving response on the Sky platform in the UK. Study 30 replicates this methodology using Wink data from the US market. The study includes comparative data attempting to isolate human vs. cultural/market factors driving response.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #30
Publisher: Murdoch University. Audience Research Labs
Publisher's Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9167
Item Control Page Item Control Page