Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Platform optimization

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Platform optimization. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


This study was designed as the companion for study 28 and addresses the same question, but this time varies content to ideally suit each platform (integrated marketing communication). In effect, the combination of the two studies help tease out whether any dividends associated with multiplatform exposure, if they exist, are related to content vs. platform variables. Includes biometric measures.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #29
Publisher: Murdoch University. Audience Research Labs
Publisher's Website:
Item Control Page Item Control Page