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Internet synchronized television advertising

Bellman, S., Qui, L., O'Farrell, J., Murphy, J. and Varan, D. (2009) Internet synchronized television advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

This study reverses the classic relationship between TV and the Internet, exploring the utility of using online behavioral data (i.e. clicks) to drive addressability on television set-top-boxes.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #26
Publisher: Murdoch University. Audience Research Labs
Publisher's Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9164
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