Internet synchronized television advertising
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Bellman, S., Qui, L., O'Farrell, J., Murphy, J. and Varan, D. (2009) Internet synchronized television advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
This study reverses the classic relationship between TV and the Internet, exploring the utility of using online behavioral data (i.e. clicks) to drive addressability on television set-top-boxes.
| Publication Type: | Report |
|---|---|
| Murdoch Affiliation: | Audience Research Labs |
| Series Name: | Beyond: 30 Study #26 |
| Publisher: | Murdoch University. Audience Research Labs |
| Publishers Website: | http://www.beyond30.org/ |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/9164 |
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