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Limited interruption addressable TV

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2008) Limited interruption addressable TV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


This study continues Beyond :30 research exploring addressability for TV ads. Specifically, it extends the earlier research by comparing limited interruption vs. clutter as it relates to addressability and teases out differences based on ‘in-market’ vs. ‘relevant’ criteria in defining addressable targets. Includes biometric measures.

Item Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #25
Publisher: Murdoch University. Audience Research Labs
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