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Minimum effective frequency for iTV ads

Bellman, S., Schweda, A. and Varan, D. (2008) Minimum effective frequency for iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


Tests differences in response rates associated with multiple exposures to interactive call-to-actions. How many interactive exposures does it take to elicit a response? Includes biometric measures.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #21
Publisher: Murdoch University. Audience Research Labs
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