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Are all views created equal?

Bellman, S., Haddad, H. and Varan, D. (2008) Are all views created equal? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


Tests pre-roll, mid-roll and traditional (i.e. clutter) ad models across TV, PC, iPod and mobile phone platforms. Includes biometric measures.

Item Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #20
Publisher: Murdoch University. Audience Research Labs
Publishers Website:
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