Addressable advertising
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Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2008) Addressable advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
Explores the impact of category-based TV ad addressability (ads targeted to individual households based on category relevance). Includes biometric measures.
| Item Type: | Report |
|---|---|
| Murdoch Affiliation: | Audience Research Labs |
| Series Name: | Beyond: 30 Study #19 |
| Publisher: | Murdoch University. Audience Research Labs |
| Publishers Website: | http://www.beyond30.org/ |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/9157 |
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