The "Bloomberg" effect: Parallel processing of TV content
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Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
Tests for both news content effects and ad impact as the number of news ‘tickers’ on screen increases. Includes analysis of ‘scrolling’ vs. ‘update’ tickers. Includes eye gaze and biometric measures.
Item Type: | Report |
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Murdoch Affiliation(s): | Audience Research Labs |
Series Name: | Beyond: 30 Study #17 |
Publisher: | Murdoch University. Audience Research Labs |
Publisher's Website: | http://www.beyond30.org/ |
URI: | http://researchrepository.murdoch.edu.au/id/eprint/9155 |
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