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The "Bloomberg" effect: Parallel processing of TV content

Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


Tests for both news content effects and ad impact as the number of news ‘tickers’ on screen increases. Includes analysis of ‘scrolling’ vs. ‘update’ tickers. Includes eye gaze and biometric measures.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #17
Publisher: Murdoch University. Audience Research Labs
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