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"Mere Interaction" effects

Bellman, S., Schweda, A. and Varan, D. (2005) "Mere Interaction" effects. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


A study designed to isolate the effects of pushing the button on a remote control to see if potential superior effects result from putting viewers into a more active state of viewing. Includes biometric and eye gaze measures.

Item Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #3
Publisher: Murdoch University. Audience Research Labs
Publishers Website:
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