Effects of coviewing on iTV ads

Bellman, S., Schweda, A. and Varan, D. (2005) Effects of coviewing on iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

A study of how Interactive TV models work when there is more than one person in the room with particular focus on interactive ad impact for both interactors and bystanders. Includes comparison with single viewing.

Publication Type:	Report
Murdoch Affiliation:	Audience Research Labs
Series Name:	Beyond: 30 Study #2
Publisher:	Murdoch University. Audience Research Labs
Publishers Website:	http://www.beyond30.org/
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9150

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