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Uses and gratifications of iTV

Bellman, S., Schweda, A. and Varan, D. (2005) Uses and gratifications of iTV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


A survey of 1000 digital households in the United Kingdom, where Interactive TV is most common, to better understand viewer need states as associated with their Interactive TV usage.

Publication Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #5
Publisher: Murdoch University. Audience Research Labs
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