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Pre-roll and bookends advertising

Hynd, A., Haddad, H., Schweda, A. and Varan, D. (2006) Pre-roll and bookends advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Explores both pre-roll and pre-post-roll (bookends) ad models associated with video-on-demand television content. Also explores potential ‘gratuity’ effects associated with receiving ad supported program content for free.
Includes biometric measures

Item Type: Report
Murdoch Affiliation: Audience Research Labs
Series Name: Beyond: 30 Study #13
Publisher: Murdoch University. Audience Research Labs
Publishers Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9146
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