Pre-roll and bookends advertising
Tools
Hynd, A., Haddad, H., Schweda, A. and Varan, D. (2006) Pre-roll and bookends advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
Explores both pre-roll and pre-post-roll (bookends) ad models associated with video-on-demand television content. Also explores potential ‘gratuity’ effects associated with receiving ad supported program content for free.
Includes biometric measures
Item Type: | Report |
---|---|
Murdoch Affiliation(s): | Audience Research Labs |
Series Name: | Beyond: 30 Study #13 |
Publisher: | Murdoch University. Audience Research Labs |
Publisher's Website: | http://www.beyond30.org/ |
URI: | http://researchrepository.murdoch.edu.au/id/eprint/9146 |
![]() |
Item Control Page |