Pre-roll and bookends advertising

Hynd, A., Haddad, H., Schweda, A. and Varan, D. (2006) Pre-roll and bookends advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Explores both pre-roll and pre-post-roll (bookends) ad models associated with video-on-demand television content. Also explores potential ‘gratuity’ effects associated with receiving ad supported program content for free.
Includes biometric measures

Item Type:	Report
Murdoch Affiliation:	Audience Research Labs
Series Name:	Beyond: 30 Study #13
Publisher:	Murdoch University. Audience Research Labs
Publishers Website:	http://www.beyond30.org/
URI:	http://researchrepository.murdoch.edu.au/id/eprint/9146

Item Control Page