Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

The effects of interactive TV clutter

Bellman, S., Schweda, A. and Varan, D. (2006) The effects of interactive TV clutter. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Explores how interactive video ad models are moderated by interactive clutter. Includes seven different treatments.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #6
Publisher: Murdoch University. Audience Research Labs
Publisher's Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9144
Item Control Page Item Control Page