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Advertising on 3 screens: TV vs. PC vs. Portable video

Bellman, S., Winkler, C., Schweda, A. and Varan, D. (2006) Advertising on 3 screens: TV vs. PC vs. Portable video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Compares ad impact across TV, PC and iPods controlling for both short and long-form content.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #10
Publisher: Murdoch University. Audience Research Labs
Publisher's Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9142
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