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Interactive branded entertainment

Bellman, S., Schweda, A. and Varan, D. (2007) Interactive branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


Explores the utility of creating ad inventory within programs by usinginteractive ‘pop-up’ banners as a trivia layer throughout the program whichcapitalizes on brand integration opportunities within program. Includes eye gaze and biometric measures.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #15
Publisher: Murdoch University. Audience Research Labs
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