Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Advertising in interactive program guides

Hynd, A., Haddad, H. and Varan, D. (2007) Advertising in interactive program guides. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Abstract

Explores a range of Interactive Program Guide ad models integrating both banners and picture-in-picture (PIP) advertising. Includes eye gaze and biometric measures.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #12
Publisher: Murdoch University. Audience Research Labs
Publisher's Website: http://www.beyond30.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/9139
Item Control Page Item Control Page