Advertising in interactive program guides
Tools
Hynd, A., Haddad, H. and Varan, D. (2007) Advertising in interactive program guides. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Abstract
Explores a range of Interactive Program Guide ad models integrating both banners and picture-in-picture (PIP) advertising. Includes eye gaze and biometric measures.
Item Type: | Report |
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Murdoch Affiliation(s): | Audience Research Labs |
Series Name: | Beyond: 30 Study #12 |
Publisher: | Murdoch University. Audience Research Labs |
Publisher's Website: | http://www.beyond30.org/ |
URI: | http://researchrepository.murdoch.edu.au/id/eprint/9139 |
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