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Advertising in interactive program guides

Hynd, A., Haddad, H. and Varan, D. (2007) Advertising in interactive program guides. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.


Explores a range of Interactive Program Guide ad models integrating both banners and picture-in-picture (PIP) advertising. Includes eye gaze and biometric measures.

Item Type: Report
Murdoch Affiliation(s): Audience Research Labs
Series Name: Beyond: 30 Study #12
Publisher: Murdoch University. Audience Research Labs
Publisher's Website:
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