Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Player adaptive entertainment computing

Wong, K. (2008) Player adaptive entertainment computing. In: Computer Games and Allied Technology 08: Animation, Multimedia, IPTV and Edutainment, CGAT 08, 28 - 30 April, Singapore pp. 32-37.


The entertainment computing industry has experienced exponential growth over the last few years and has also attracted many researchers to the field. This area of the entertainment industry has become a highly competitive area. We introduce the concept of Player Adaptive Entertainment Computing (PAEC), which is to provide personalized experience for each individual when interacting with the entertainment media. For the discussion of this concept, only entertainment digital games will be focus in this presentation. Two of the important areas in PAEC are to create specific targeted strategies to cater for individual game player, and also to perform personalization. One of the most important parts of the PAEC is related to the perceived value from the game player. As every individual is different, personalization becomes the important factor to improve this perceived value. Personalization for PAEC is defined as any set of actions that can tailor the entertainment media experience to a particular user or player.

Item Type: Conference Paper
Murdoch Affiliation(s): School of Information Technology
Notes: In: Proceedings of Computer Games & Allied Technology 08 (CGAT 08), 2008, pp32-37
Item Control Page Item Control Page