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Learning outcomes and student satisfaction with group projects in marketing

Ward, S. and Volet, S.ORCID: 0000-0001-8450-6663 (2007) Learning outcomes and student satisfaction with group projects in marketing. In: ANZMAC 2007: Reputation, Responsibility, Relevance, 3 - 5 December 2007, University of Otago, Dunedin, New Zealand pp. 3229-3234.

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Undergraduate students majoring in Marketing are required to engage in group projects throughout their study. The main educational rationale behind requiring students to work on group projects as an integral part of their study in marketing is that the experience of group projects is a good preparation for working in teams and managing work teams in the future. Little research has been conducted which examines how students from language groups other than English perform in groups and whether more culturally diverse groups perform better than more homogenous ones. Results from across three marketing units, from 1st to third year (n=233) showed that students in mixed language groups had a much higher view of group work than those in homogenous groups and that non-English speaking students were more positive and learnt more about team work when working in mixed groups rather than homogenous groups.

Item Type: Conference Paper
Murdoch Affiliation(s): School of Education
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