University logos and the commoditisation of higher education

Holloway, D.J. and Holloway, D.A. (2005) University logos and the commoditisation of higher education. In: ANZMAC 2005: Corporate Responsibilty, 5 - 7 December 2005, Fremantle, Western Australia pp. 34-40.

Abstract

This paper explores the manner in which university logos and other media imagery have been changing over the last decade or so. It proposes that this reflects changes in the revenue generating circumstances Australian universities now find themselves in. It also questions whether corporate-style imagery that strays too far away from the conventional university image is appropriate in light of the federal Education Minister’s recent questioning about the very definition of a ‘what a university is’.

Publication Type:	Conference Paper
Murdoch Affiliation:	Murdoch Business School
URI:	http://researchrepository.murdoch.edu.au/id/eprint/7950

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