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Adaptive mobile content personalisation using the time-of-day

Paireekreng, W. and Wong, K.W. (2008) Adaptive mobile content personalisation using the time-of-day. In: 7th International Conference on e-Business 2008 (INCEB 2008), 6 November 2008, Bangkok, Thailand



The limitations of the hardware of the mobile devices and the content presentation screen size when using the mobile internet seem to be difficult for mobile users to handle the amount of information flowing to them. They have to scroll down several levels in order to obtain the most desired content. This paper proposes a personalised adaptive menu system that can bring the desire content for user by using the time-of-day information to facilitate the mobile internet usage. Users should not scroll down several levels from the list-oriented menu to obtain their interested information. Furthermore, by using the time-of-day information, the more desirable content can be display by using the users‟ lifestyle profile in order to deliver the content that are more relevant to the users at that time.. The results also show that the proposed adaptive menu system could provide around 80% accuracy in achieving the personalization experience.

Item Type: Conference Paper
Murdoch Affiliation(s): School of Information Technology
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