Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Towards an inventory of social media affordances

Namisango, F., Kaufuko, M.M. and Byomire, G. (2020) Towards an inventory of social media affordances. In: Pacific Asia Conference on Information Systems (PACIS) 2020, 22 - 24 June 2020, Dubai, UAE


Social media offers many opportunities or possibilities to its users conditioned by the user’s goals and effort. Existing literature on social media opportunities, also known as social media affordances, has widely reported the action-oriented possibilities (known as the functional affordances) possibly because they are easily observable. Other types of technology affordances remain unexplored. Technology affordances, besides the real or physical affordances that are directly revealed by the structural features, can also emerge to users as cognitive, affect (emotional), and sensory. This paper attempts to develop an inventory of social media affordances (SMA) and proposes the emerging categories of the affect, cognitive, sensory, functional, and control affordances of social media. The paper concludes with propositions on categorizing affordances and the relationships between different social media affordances.

Item Type: Conference Paper
Conference Website:
Item Control Page Item Control Page