Cross-Microcultural Business Ethics: Ethical Perceptions Differences in Marketing among Ethnic Microcultural Groups in Indonesia

Sarwono, S.S. and Armstrong, R.W. (2015) Cross-Microcultural Business Ethics: Ethical Perceptions Differences in Marketing among Ethnic Microcultural Groups in Indonesia. In: Proceedings of the 1998 Multicultural Marketing Conference. Springer, Cham, pp. 80-86.

Abstract

This study investigates the differences in ethical perceptions among marketing managers of ethnic microcultural groups in Indonesia The result show that there are significant differences among the three ethnic groups in terms of their ethical perception scores. This result suggests that it may not suitable to consider a nation as a culturally homogeneous cluster.

Item Type:	Book Chapter
Publisher:	Springer, Cham
Copyright:	© 2015 Academy of Marketing Science
Other Information:	Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
URI:	http://researchrepository.murdoch.edu.au/id/eprint/64127

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