Cross-Microcultural Business Ethics: Ethical Perceptions Differences in Marketing among Ethnic Microcultural Groups in Indonesia
Sarwono, S.S. and Armstrong, R.W. (2015) Cross-Microcultural Business Ethics: Ethical Perceptions Differences in Marketing among Ethnic Microcultural Groups in Indonesia. In: Proceedings of the 1998 Multicultural Marketing Conference. Springer, Cham, pp. 80-86.
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Abstract
This study investigates the differences in ethical perceptions among marketing managers of ethnic microcultural groups in Indonesia The result show that there are significant differences among the three ethnic groups in terms of their ethical perception scores. This result suggests that it may not suitable to consider a nation as a culturally homogeneous cluster.
Item Type: | Book Chapter |
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Publisher: | Springer, Cham |
Copyright: | © 2015 Academy of Marketing Science |
Other Information: | Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) |
URI: | http://researchrepository.murdoch.edu.au/id/eprint/64127 |
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