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Strategy Development of Major Australian Companies: A Preliminary Investigation

Joseph, M., Joseph, B., Poon, S. and Brooksbank, R. (2015) Strategy Development of Major Australian Companies: A Preliminary Investigation. In: Global Perspectives in Marketing for the 21st Century. Springer, Cham, p. 224.

Link to Published Version: https://doi.org/10.1007/978-3-319-17356-6_70
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Item Type: Book Chapter
Publisher: Springer, Cham
Copyright: © 2015 Academy of Marketing Science
Other Information: Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
URI: http://researchrepository.murdoch.edu.au/id/eprint/64126
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