Strategy Development of Major Australian Companies: A Preliminary Investigation
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Joseph, M., Joseph, B., Poon, S. and Brooksbank, R. (2015) Strategy Development of Major Australian Companies: A Preliminary Investigation. In: Global Perspectives in Marketing for the 21st Century. Springer, Cham, p. 224.
Link to Published Version: https://doi.org/10.1007/978-3-319-17356-6_70
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| Item Type: | Book Chapter |
|---|---|
| Publisher: | Springer, Cham |
| Copyright: | © 2015 Academy of Marketing Science |
| Other Information: | Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/64126 |
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