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Greenpeace vs Shell via Lego: The building blocks of a successful campaign

Miller, T. (2014) Greenpeace vs Shell via Lego: The building blocks of a successful campaign. The Conversation, October 11, 2014 .

Free to read: https://theconversation.com/greenpeace-v-shell-via...
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Abstract

October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban Arctic oil exploration by attacking firms associated with such activities...

Item Type: Non-refereed Article
Publisher: The Conversation Media Group
Copyright: © 2014, The Conversation Media Group Ltd
URI: http://researchrepository.murdoch.edu.au/id/eprint/59745
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