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An integrated communication approach to address zoonotic diseases

Llarena, Elaine DC (2019) An integrated communication approach to address zoonotic diseases. PhD thesis, Murdoch University.

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The research was carried out to help with developing more effective communication processes that are required to deal with the global threat of emerging infectious zoonotic diseases. My study draws on approaches to enhance communication that recognise socio-cultural contexts are fundamental to understanding health risks and biosecurity in Asia. Inter- and transdisciplinary approaches, including One Health and Ecohealth, are important in relation to enhancing communication about diseases that affect the health of humans, animals, and the environment.

The main objective of my research was to propose an integrated communication approach to address zoonotic diseases, that recognised the importance of socio-cultural and institutional characteristics, and acknowledged inter- and transdisciplinary approaches. I used qualitative methods, including ethnography, case studies and a systematic literature analysis.

Through my research, I illustrated the need to recognise socio-cultural and institutional contexts in understanding health risks for effective communication about disease management. I found that in implementing disease mitigation measures there were unique cultural traditions and indigenous norms that were integral to development communication. Effective institutional systems are necessary to support communication strategies and to ensure that the appropriate communication processes are used in disease emergency situations.

My study also provided evidence that there is a need for inter- or transdisciplinary approaches and improved investment in communication to face the complex global threats to health of humans, animals, and the environment.

The outcome of the research was the development of a synergistic, context-based framework for communication about complex zoonotic disease threats that integrates the principles of science, culture, and risk communication in inter- and transdisciplinary approaches. Its adoption will contribute to the improved prevention and control of zoonotic disease threats.

Item Type: Thesis (PhD)
Murdoch Affiliation(s): College of Science, Health, Engineering and Education
United Nations SDGs: Goal 3: Good Health and Well-Being
Supervisor(s): Edwards, John, Fitch, Kate, Rodan, Garry, Edwards, Peta, Sequeira, Ana Rita and Surma, Anne
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