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Fuzzy logic based product filtering for web personalization in E-commerce

Hua, B., Wong, K.W. and Fung, C.C.ORCID: 0000-0001-5182-3558 (2007) Fuzzy logic based product filtering for web personalization in E-commerce. In: TENCON 2007 - 2007 IEEE Region 10 Conference, 30 October- 2 November 2007, Taipei pp. 1-4.

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As Internet becomes popular, Web personalisation for E-commerce has gained much attention. The most important strategy of Web personalization is to provide the customers with appropriate information or services based on the knowledge about the customers' preferences. This paper proposes an alternate approach based on fuzzy logic for product filtering. Experiment results and simulation have shown that this is a viable approach.

Item Type: Conference Paper
Murdoch Affiliation: School of Information Technology
Publisher: IEEE
Copyright: © 2007 IEEE
Notes: Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.
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