Influencers and brands behaving badly: How governments and organisations are reacting to and regulating for the cross-cultural challenges of working with social media influencers

Wolf, K., Nalloor, J. and Archer, C. (2019) Influencers and brands behaving badly: How governments and organisations are reacting to and regulating for the cross-cultural challenges of working with social media influencers. In: International Cross-Cultural Communication Conference (ICCCC), 23 - 24 January 2019, Abu Dhabi, UAE

Abstract

The explosion of social media influencers across the globe has become both a cross-cultural challenge and an opportunity for brands, consumers and governments...

Item Type:	Conference Paper
URI:	http://researchrepository.murdoch.edu.au/id/eprint/57695

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