Multicultural communication in the Middle East: How a ‘young’ profession in a young but ancient region is adapting to the challenges of cross-cultural communication in an increasingly digital world

Nalloor, J., Archer, C. and Wolf, K. (2020) Multicultural communication in the Middle East: How a ‘young’ profession in a young but ancient region is adapting to the challenges of cross-cultural communication in an increasingly digital world. In: International Cross-Cultural Communication Conference (ICCCC), 6 - 7 February 2020, Curtin University: Perth, Western Australia pp. 36-39.

Abstract

This paper provides first-hand insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in the UAE, a regional and global hub of cross-cultural and multicultural public relations and commerce. This study is part of a longitudinal and transnational project investigating PR professionals’ attitudes towards digital communication. The study began in 2010 in Western Australia and the original authors have since widened their focus (and collaboration with others) to include Singapore and now the UAE. When the study started in 2010 in Western Australia, the term ‘new media’ was used and some practitioners were not convinced of the strategic impact or importance of ‘new media’. Since that time, the explosion in digital communication and social media use by citizens (and the shrinking news desks of many media outlets) have meant communication practitioners can no longer ignore digital media. ‘New’ media is not so new anymore...

Item Type:	Conference Paper
Conference Website:	https://www.perth2020.info/events/international-cr...
URI:	http://researchrepository.murdoch.edu.au/id/eprint/57694

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