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Communication modes in Nigeria and their contributions to tourism development in Enugu State, Nigeria

Okonkwo, E.E., Afamefuna, E. and NNeoma, O. (2016) Communication modes in Nigeria and their contributions to tourism development in Enugu State, Nigeria. International Journal of Communication, 10 . pp. 148-162.

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Communication networks have over time become instrumental in tourism development, especially in the face of globalisation and modern technological advancement. Their importance in tourism sector is notable and due to the nature of the industry, various high tech communication technologies (wireless communication networks, visual, audio and print media) are employed in the sector around the world. They are used to advertise tourism products and create awareness of services, tourism product development, marketing, distribution and training of tourism personnel. The increasing competitiveness in the global tourism market encourages tourism operators to invest more in promotion, knowledge and quality in order to achieve satisfactory growth. Therefore, it is extremely important to be in touch with the latest technological trends and have the knowledge required to effectively respond to the challenges of global competition. In order to project the paramount role that communication networks play in the tourism industry in Nigeria, this study uses Enugu State as a case study and examines the different communication network outfits obtainable in the state. To adequately prosecute the study, ethnographic method of data collection was used by conducting semi-structured in-depth interviews with the management of the different communication outfits in Enugu Metropolis as well as the users of these networks within the study area. A total of 500 residents were selected and interviewed to get their views on the different communication networks that are used for tourism development. Findings revealed that the communication networks in the state have not been fully utilised because of high cost of access to information, low living standard of the populace, and low educational standard (high illiteracy level) among others. The study concludes that even in the face of these challenges, the Nigerian tourism industry should embrace the use of modern communication networks because of the technological advancement they afford in this twenty first century, and because of the fragmented nature of the tourism industry.

Item Type: Journal Article
Publisher: University of Southern California USC Annenberg Press
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