SERVAL - The Uni-Dimensional Service Personal Value
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Ayyagari, M., Durvasula, S. and Lyonski, S. (2010) SERVAL - The Uni-Dimensional Service Personal Value. In: 4th Great Lakes North American Society for Marketing Education in India (NASMEI) Marketing Conference, 23 - 24 December 2010, Great Lakes Institute of Management campus
Item Type: | Conference Paper |
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Conference Website: | https://nasmei.org/ |
URI: | http://researchrepository.murdoch.edu.au/id/eprint/57282 |
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