SERVAL - The Uni-Dimensional Service Personal Value

Ayyagari, M., Durvasula, S. and Lyonski, S. (2010) SERVAL - The Uni-Dimensional Service Personal Value. In: 4th Great Lakes North American Society for Marketing Education in India (NASMEI) Marketing Conference, 23 - 24 December 2010, Great Lakes Institute of Management campus

Item Type:	Conference Paper
Conference Website:	https://nasmei.org/
URI:	http://researchrepository.murdoch.edu.au/id/eprint/57282

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